Why I See What Others Miss
Six years inside Apple taught me something most consultants never learn: how Cupertino's decisions ripple across every industry. I worked alongside iOS and macOS engineering teams, trained Apple employees across EMEA, and watched internal priorities become global technology standards. Dark mode, digital wallets, spatial computing - I saw them coming years before the keynotes.
After Apple, I built secure deployments for banks and hospitals at Swiss IT Security AG. Then I founded Axtero - not just to help companies adopt Apple, but to help them see how Apple's roadmap affects their entire industry. Healthcare, finance, hospitality, government - the pattern is the same. Apple decides, and everyone else adapts.
Your Industry Is Already on Apple's Roadmap
The companies that see it coming have an advantage. The ones that don't become case studies.
Apple is the proof point. Accessibility features become mainstream products. Niche hardware tests market readiness. Experimental APIs signal where every industry is heading. When I predicted Vision Pro Personas from Memojis in 2018, it wasn't luck - it was the method. Apple Pay work began in 2010, announced in 2014. Digital passports have a 36-month timeline most governments underestimated.
I apply the same insight to your industry. Star Alliance used it for biometrics adoption. Hyatt for WiFi authentication. Multiple governments for privacy frameworks. The question isn't whether Apple will reshape your industry - it's whether you'll see it coming in time to prepare.
6 Years at Apple
I know how they think because I was there when they made the decisions
Enterprise Security
Technical Lead at Swiss IT Security AG - where Apple meets regulated industries
Axtero
I founded Axtero to close the gap between Apple innovation and enterprise reality
Pattern Recognition Is How I See
This isn't something I turn off. On GeoGuessr, I drop into random locations and piece together where I am from road markings, vegetation, and architecture. Same skill - reading small signals to understand the bigger picture. My friends find it unsettling. I find it impossible to stop.
What People Say
Testimonial coming soon...
Work With Me
Ready to understand how Apple will change your industry? I help leaders prepare for what's coming - through keynotes that shift perspectives, workshops that build foresight, or strategic conversations that clarify your next move. The companies that see it coming have an advantage. The ones that don't become case studies.